Goodbye for now…

I have almost finished this final year of school and my project is coming to an end. I have my presentation exam for my Student Directed Inquiry in just a couple of days.

 

I started out this year just researching Paris Fashion Week and other major fashion shows across the globe.

viktor-and-rolf-refinery 2WhiteI then had the amazing opportunity to go to the L’Oreal Melbourne Fashion Week.

Megan Rose Student Directed Inquiry 1White

Now I have had my own turn on the runway, experiencing both the preparation and the backstage components of a fashion show.

Megan Rose Fettke Student Directed Inquiry 2White

Summary…

I have used the internet for my Student Directed Inquiry, not just for promotion of my own business, but to research into the world of fashion. I have been able to source free advice on pattern making; business; designers; and fashion events. This has allowed me to extend my knowledge of creating and construction of garments, whilst giving me skills to take on board in my future.

I enjoyed the challenge of making garments from start to finish independently this year. It makes me proud to wear something that I have made myself, for myself.

There appears to be a significant retail shift in the last few years from in-store shopping to online shopping. Australians spent $24.3 billion purchasing items online between March 2012 and March 2013. The top purchases online include items such as travel; entertainment and leisure; electronics; fashion; and food and beverages.

For me as a young designer, launching a business online has offered me amazing opportunities. Not only can I see the fashion runways at my fingertips and get inspiration for new designs, but I can market myself online using social media platforms and sell to a growing market of online consumers.

 

 

I want to thank you all for your support and involvement for me over this year… I hope you have enjoyed!

I am going to take a social media break for a little while, but watch this space for more to come in the future.

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Online Presence

Technology has significantly changed our world.

Business-Blog-WinWeb-Online

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With 82.3% of Australia’s population online as of 2012, and 67% of this group regularly using social media platforms, it amazed me whilst doing my research to find that only 27% of small businesses have a social media presence according to the Yellow Social Media Report, June 2012. Only 15% of this group are connecting with customers or fans via business pages on Facebook.

 

For businesses, a social media presence builds community, creates an easy way to get your message out instantly, encourages loyalty, and it makes your name rank higher in an online Google search. It costs nothing, but time.

 

An online presence for businesses is a powerful marketing and communicating tool globally, 24/7. It is cost efficient and almost a requirement to be successful in this modern era.

I wondered how important it is for businesses to have an online presence.

How-Employers-View-Online-Presence

 

 

My brother gave a seminar to 150 Business partners and CEOs in Melbourne recently, recommending that they become engaged with potential clients through social media platforms. Current statistics are showing that there is up to a $1 million advantage in earnings to those who are using social media successfully, than those who are not.

 

 

Social Media platforms are created by and owned by someone else. Therefore it is very important to have my own website and links back to my website from Facebook and Pinterest.

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My Written Presentation

On the 26th of September I handed in my written component of work for my Student Directed Inquiry.

This was then passed onto each of the judges who will be sitting on my panel in a few weeks time for my oral presentation. This gives them the opportunity to read into what I have completed and researched over the year before my exam.

I wanted to present my written work professionally and carry across my clean white design with the accent of a bright pink.

Megan Rose Student Directed Inquiry 1

Megan Rose Student Directed Inquiry 2

Megan Rose Student Directed Inquiry 3

Megan Rose Student Directed Inquiry 4

Megan Rose Student Directed Inquiry 5

Megan Rose Student Directed Inquiry 6

Thank you to my beautiful mother who helped me with this process as my mentor and to Kelly from Xerox for printing my booklets to my specifications.