fashion – Page 3 – Megan Rose

Online Presence

Posted on October 11, 2013 by meganRose

Technology has significantly changed our world.

With 82.3% of Australia’s population online as of 2012, and 67% of this group regularly using social media platforms, it amazed me whilst doing my research to find that only 27% of small businesses have a social media presence according to the Yellow Social Media Report, June 2012. Only 15% of this group are connecting with customers or fans via business pages on Facebook.

For businesses, a social media presence builds community, creates an easy way to get your message out instantly, encourages loyalty, and it makes your name rank higher in an online Google search. It costs nothing, but time.

An online presence for businesses is a powerful marketing and communicating tool globally, 24/7. It is cost efficient and almost a requirement to be successful in this modern era.

I wondered how important it is for businesses to have an online presence.

My brother gave a seminar to 150 Business partners and CEOs in Melbourne recently, recommending that they become engaged with potential clients through social media platforms. Current statistics are showing that there is up to a $1 million advantage in earnings to those who are using social media successfully, than those who are not.

Social Media platforms are created by and owned by someone else. Therefore it is very important to have my own website and links back to my website from Facebook and Pinterest.

My Brand…

Posted on October 10, 2013 by meganRose

Branding a business isn’t just about a name; it’s about creating an essence of who you are and promoting that publicly.

In fashion the logo becomes the brand and as I am using my name, Megan Rose, I wanted it to be bold but not overly detailed. I wanted the design to be contemporary and simple, whilst at the same time, not to be over powering.

In the future, if I design menswear, I would need to look at redesigning my label to suit this clientele.

This is the beginning of my ‘Megan Rose’ journey and I am seriously thinking about making this my business and label in the future.

I am interested in attracting a female audience and believe that my label should reflect this.To create my feminine design I did market research to see what other designers have used (shapes, colours, fonts, sizes).

I was enticed to contemporary fonts; clean, black lines; acute angles; but wanted to include a sense of softness hence the pink and the hearts.

The hearts are a 1:1 ratio of width to height, with a bright pink accent.

The font is century gothic, all in capital letters.

The Whitehouse

Posted on October 5, 2013October 11, 2013 by meganRose

Next year I plan on continuing my studies in the world of fashion at the Whitehouse Institute of Design. I have an interview at the Melbourne campus at the end of November with which I hope all goes well and they accept me to complete a Bachelor of Design, majoring in Fashion Design.

The ‘Whitehouse’ is a private art and design college which is notorious as one of the leading Design Institutes in Australia.

The establishment is celebrating it’s 25th anniversary this year after being founded in 1988 by the one and only, Leanne Whitehouse.

The warehouse like display and work area on the first floor of the Melbourne campus is one of the most amazing spaces I have ever entered. When I walked in I could not help but think of all the opportunities that would be offered to me in this space if I was to be accepted.

My Pinterest

Posted on October 5, 2013October 5, 2013 by meganRose

The urban dictionary defines Pinterest as a social networking site that allows you to figuratively ‘pin’ pictures of your likes and interests in a simple organised fashion. It is a pin board style, photo sharing website.

The number of daily users of Pinterest has increased by 145% in the last 18 months. It has generated more referral traffic to websites than YouTube, Google+ and Linked In combined.

Style and fashion is the third most popular category on Pinterest.

My Pinterest Page: http://www.pinterest.com/meganrosesdi/

Inside the booklet of my written work

Posted on October 5, 2013October 5, 2013 by meganRose

The Cover Page

The Contents Page

About My Label

Pattern Making

Part of the Process

The Artist

Posted on July 30, 2013 by meganRose

The Artist is a film that was released in 2011 but is made as an old black and white film. Costume designer for the film, Mark Bridges, had to think about elements of design that he had not had to consider before.

Mark Bridges is an American costume designer, born and raised in Niagara Falls, New York. He received a master’s of fine arts degree in costume design from the Tisch School of the Arts of New York University in 1987.

He has also designed the costumes for the films, Silver Linings Playbook, The Fighter and Blow.

As the film is in black and white, Bridges had to think about how each of the costumes would look in this colour tone. He experimented with many different colours and materials to see what shade of grey they would give off.

One of the costumes that he made was an off shade of orange and the colours didn’t necessarily look nice. But when the filming was changed to black and white, the tones were so complementary of each other and it worked.

Bridges won five awards for costume design from this film.

The Hollywood Costume Exhibition

Posted on May 13, 2013 by meganRose

My sister decided she would give me a surprise on the weekend and took me to the ACMI museum in Federation Square, in Melbourne.

I had not heard about this exhibition at all so it was very exciting to be surprised. I was so keen to get down into the exhibition and start looking around.

The exhibition was about showcasing pieces from all different Hollywood movies. The first piece that you see hanging from the ceiling is Nicole Kidman’s light pink costume from Moulin Rouge. You then go through to rooms and rooms of costumes from other blockbuster movies.

One of my favourite pieces was Roxie Hart’s long black beaded dress from the film Chicago. The detail in it was so impressive and I loved the sleek design.

Keira Knightley’s green dress from the film Atonement was another of my favourite pieces. I found reading about this item was really interesting. The director wanted to portray a sense of vulnerability so the designer used this idea to create a piece that was almost nude like in its structure.

Judy Garland’s Dorothy costume from the 1939 rendition of the Wizard of Oz was also there. The actual dress was the original; however the ruby slippers were recreated as of 2012. This piece was a real ring in for the exhibition and I witnesses lots of little girls admiring the red sparkles on the shoes.

It was really special to see all of these blockbuster costumes and although all I wanted to do was touch them, I still found the whole experience fascinating.

American Girl Dolls

Posted on April 11, 2013April 11, 2013 by meganRose

Whilst in Los Angeles with my mum and dad we explored the Grove shopping centre next to the Farmer’s market. It was here that we found the American Girl Store. I had seen the dolls from this store in an episode of Modern Family so it enticed me to go in. The whole environment of the store was pretty incredible. If I had come here when I was little I am sure that I would have done my best to convince mum and dad to get a doll for me and asked for matching clothes.

“At American Girl, we celebrate girls and all that they can be. That’s why we develop products and experiences that help girls to grow up in a wholesome way, while encouraging them to enjoy girlhood through fun and enchanting play.”

There is a hospital when you walk in the door so you can admit your doll if it is ‘sick’ or ‘injured.’ They fix the parts and treat the dolls as they need to before the dolls are discharged in good health.

There is also a salon where both the dolls and the little girls can have their hair done to match each other and the little girls can purchase matching clothes.

There is a cafe as well where you can have morning or afternoon tea and your doll gets her very own highchair.

There are two floors in this store and a large variety of dolls that can be purchased. They range from cheerleading themed to lacrosse, to the doll with the head gear braces, all with different skin and hair colours.

The large range of clothes is amazing! So many different pieces and themes and the sizes range to clothes for 12 year old girls.

Going to this store was definitely an eye opening experience of children’s dolls and accessories and just how one idea can become a craze.

Sportsgirl National Graduate Showcase.

Posted on March 30, 2013March 30, 2013 by meganRose

“The Sportsgirl National Graduate Showcase presents 12 fashion graduates in a celebration of emerging Australian design talent. Handpicked from renowned design institutions and universities across the country, these gifted graduates have the chance to present their original collections in this prestigious annual showcase.”

Introducing:

RMIT University

Bernadette Francis

Cesar Chehade

Jack Hancock

Kara Liu

Natasha Fagg

Nixi Killick

University of Technology Sydney

Courtney Holm

Karen Yang

Kathleen Choo

Queensland University of Technology

Hayley Elsaesser

Koren Wheatley

Monique White

This is what I aspire to do in the future. Getting to display your creative work in front of this huge audience is such an honour for a young designer who is still at university.

The collections that were displayed were so inspiring to me, I really loved the level of creativity that was shown throughout the runway. We were sitting on the opposite side of the runway to the student designers which was awesome because we could see their reactions to their own pieces and how they congratulated each other after each collection was shown.

This was my favourite runway out of all the shows we went to as they are students who do not yet need to make money off of what they make.

The first one we went to was presented by David Jones and was therefore the products that the actually sell in the store. This means that the pieces were all wearable everyday pieces. Some of them I would not wear but overall they were all wearable clothes.

One of the girl’s collections was inspired by origami shapes, using material rather than paper. The intricate shapes and overall design was absolutely amazing! This was my favourite collection in the whole week. Kathleen Choo, thank you for sharing your work.

The Opening Event: presented by David Jones.

Posted on March 22, 2013March 22, 2013 by meganRose

I was lucky enough to get tickets and go to the opening runway event of this year’s L’Oreal Melbourne Fashion Festival (LMFF).

My beautiful mother and I got all dressed up; doing our hair nicely and I actually put makeup on for the night. We made our way from one pier at the Docklands to another; quite slowly as mum was wearing very fashionable shoes however she wasn’t particularly fast at walking in them.

We were so keen to be a part of this opening night that we even went to the earlier session that we thought we were meant to go to… turns out we did not have tickets for the 7pm show, and in fact they were for the 9:30pm.

We then slowly walked the length of the pier as we made our way to the VIP party. About half way along, who do we run into, but Tiffany Hall, the trainer from Biggest Loser, such a fan and we are totally partying with her tonight! We had a picture with her and she said we looked hot! (Highlight of my life!)

We walked the red carpet and had lots of pictures taken of us whilst we were partying inside. At the VIP party I also met Australian Olympic medal winner in basketball, Elizabeth Cambage and the new face of L’Oreal, Barbara Palvin. At 9pm we made our way from the party to the runway, totally met the Dulux dog on the way and were fully surprised that it was a she and her name is Violet.

This time we were definitely there at the right show and what an event it was. The runway was approximately 50 metres long and illuminated. I loved the whole set up of how everything was arranged although the front two rows could’ve had fewer people as it was quite cramped.

The show started with an animated background at the end of the runway, setting the scene for the catwalk. After the animation the models began coming out. The organisation and precision of the walk was spot on. The music had a strong beat so that the models could all stay in time and even the length of the steps they took were the same so that there was an equal distance between each model.

The collections were overall very good, with the theme that linked them being the material, the pattern or even just the style. The organisation of the show and how smoothly everything ran should certainly be commended, a very inspiring opening runway.